Products and brand

Write a 1 page essay on Products and brand. This product was launched just a few days ago and it is making significant sales here in the UK (Nagle, 2012). According to recent data Pepsi has been outshining Coke when it comes to sales of drinks but we also know that the two multinationals have several branches all over the world and their performance is not the same. One of the things I was able to notice about coke is the new brand they have on their coke drinks. The label is about world cup and almost everyone is aware about the world’s most famous event is about to take place. For this reason, most of the consumers purchasing behavior have been influenced by this kind of brand which is so famous. We can therefore conclude that branding creates and influence in consumers purchasing……

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